Alps Electric Announces New Vice President; VP to Play Key Role in New Reseller Distribution Strategy
SAN JOSE, Calif. — January 23, 1995 — Alps Electric (USA) Inc. Monday announced the appointment of Pamela A. Miller as vice president and general manager of the Computer Products Division effective immediately.
Miller, 40, will oversee all aspects of the division's operations, including both OEM and reseller distribution playing a key role in the company's new focus on volume reseller distribution. Her marketing plan for Alps includes not only an expansion of technology and product availability, but also an increased emphasis on making the company a market-driven manufacturer and supplier.
Miller has over 17 years of experience in consumer and business-to-business marketing in high technology, office products and packaged goods.
Miller most recently served as vice president of marketing at EO, Inc., where she launched the company and its first products. She also held the position of president at Kensington Microware Ltd., where she implemented an extensive market repositioning. She has also held senior marketing positions at Microsoft and VeloBind, Inc., where she established and executed product marketing programs that enabled the companies to enter untapped markets.
"Pam has a proven track record as a marketer in both the branded and OEM channels," said Jerry Garrett, president and COO for Alps. "Her experience will play an integral role in building our OEM business, and executing our new reseller distribution plan."
Miller attended UCLA where she earned a Master's of Business Administration in Marketing and Finance, and a Bachelor's degree in Biopsychology. She is originally from Los Angeles, and currently resides in San Mateo.
Alps Electric (USA) Inc., located in San Jose, markets peripherals, including pointing devices, keyboards, and other electronic components for the computer market through OEM, reseller, government, and direct channels.
Alps Electric (USA) Inc. is a wholly owned subsidiary of Alps Electric Co. Ltd., headquartered in Tokyo. Alps Electric Co. Ltd. is a $3 billion Fortune International 500 company.
For more information, contact Alps Electric (USA) Inc. at 800/825-2577.
Alps' Volume Reseller Channel
Alps' entry into the volume reseller channel was launched in October with a national advertising campaign, and the announcement of a new line of peripheral products, including the Alps GlidePoint. The new line, including pointing devices, keyboards and keypads, feature Alps-branded products designed for the small office/home office market, and are available in point-of-sale packaging. The new focus includes national distributors, large computer chain stores, and computer superstores.
Note to Editors: GlidePoint is a registered trade mark of Cirque Corp.
CONTACT:
Alps Electric
Michael Tighe, 408/432-6000
De Anda Communications
Jennifer De Anda, 408/253-7924
e-mail: [email protected]