General Magic Announces New Company Executives Enhancing Internet Industry Management

The Original Press Release

General Magic Announces New Company Executives Enhancing Internet Industry Management

SUNNYVALE, Calif. — May 8, 1996 — General Magic, Inc. (Nasdaq: GMGC) today announced that it has named Robert Kelsch as president and chief operating officer, and has also named Marty Coleman as vice president of marketing communications. Kelsch, who is responsible for setting General Magic's overall product strategy and managing day-to-day business operations, reports to Marc Porat, chairman and chief executive officer. Coleman is responsible for the company's overall marketing strategy and communications, and will report to Kelsch.

Kelsch, who has served as General Magic's chief operating officer and executive vice president for the past six months, was also named to the company's Board of Directors. Coleman, former Sun Microsystems communications director, has an extensive 16-year career, including Internet, enterprise computing and microprocessor industry marketing communications experience.

"As General Magic works to deliver leading products for active networks and mobile access to the Internet, intranets, and World Wide Web, these appointments help add the necessary expertise to reach that goal," said Marc Porat, chairman and chief executive officer of General Magic. "The combined strength of Bob's leadership skills and Marty's marketing expertise bring a welcomed addition to General Magic's management team."

Coleman has a wide array of technology, business and public marketing communications experience. Prior to joining General Magic, Coleman was director of Sun Microsystem's public relations department where she led the effort to manage Sun's external image in a variety of markets and geographies worldwide.

General Magic, Inc. was founded in May 1990 and is headquartered in Sunnyvale, California. Its mission is to help establish the electronic marketplace by developing and licensing software to leading providers of communication products, network services and network applications. General Magic's World Wide Web address is http://www.genmagic.com/.

NOTE: Magic Cap is a registered trademarks of General Magic, Inc. General Magic acknowledges the rights of the trademark owners for all trademarks referred to herein.

CONTACT:
Tom Hershenson of General Magic, 408-774-4343, or [email protected], or http: