First PDA Accessory to Dramatically Improve Screen Performance;
SAN FRANCISCO — July 29, 1996 — The Concept Kitchen, makers of innovative solutions for Personal Digital Assistants, today announced the availability of the new WriteRight(TM) Screen Enhancement, offering users of PDAs and handheld computers dramatic improvements in the performance of their pressure-sensitive screens.
Designed from a unique, specially-engineered material, the WriteRight is a thin, plastic film that adheres over the screen of all major PDAs. The WriteRight provides protection from screen scratches caused by small dust and dirt particles embedded in the pen tip or on the screen surface. With screen replacement costs as high as $300, this level of protection is critical for all PDA users.
The innovative material used in the WriteRight was re-engineered to feature the same level of screen protection as the original WriteRight product, while also providing users with a number of improvements.
Improved surface durability protects screens from scratches
The WriteRight Screen Enhancement prevents the pen impressions experienced with some screen protection devices which could leave behind shadows of the user's pen input and impair screen visibility.
Natural feel of writing improves handwriting recognition
The WriteRight provides an improved writing surface that almost perfectly simulates the feel of writing on paper with a normal pen. The WriteRight can eliminate the "sticky" feel experienced with some screen protection devices. For PDA users who have been frustrated by the unnatural feel of writing on a glass screen with a plastic stylus, the material used in the WriteRight can increase the accuracy of handwriting recognition.
Softens reflections to increase visibility
The WriteRight provides improved light transmission and greater clarity than the original design, affording users the highest visibility of any screen protection device on the market. In addition, the WriteRight features a slightly variegated surface that softens reflections and reduces screen glare to further increase the visibility of the PDA screen.
Simplified installation and removal
The new WriteRight is much easier to install than the original design, eliminating the possibility of bubbles becoming trapped under the Screen Enhancement.
The Concept Kitchen pioneered the first screen protection device for PDAs with the release of the original WriteRight Screen Enhancements nearly two years ago. Officially recommended by Apple and Sony Magic Link Technical Support, the WriteRights have become the top selling screen protection device in the world, currently protecting over 10,000 PDAs worldwide.
The New WriteRights can be purchased from most major resellers, as well as directly from The Concept Kitchen. WriteRight Screen Enhancements can be purchased in packages of 12 for $24.95 (suggested retail price) and are available for the USRobotics pilot, Apple Computer's Newton, Sony Electronic's Magic Link, the Motorola Envoy — and now shipping for the H-P OmniGo and Sharp Zaurus. For more information, contact The Concept Kitchen by voice at 415-929-1002, by fax at 415-929-2299 or by eMail at "[email protected]". Information is also available on the World Wide Web at "http:// www.ConceptKitchen.com".
NOTE: Apple, Newton and MessagePad are registered trademarks of Apple Computer, Inc. Magic Link is a registered trademark of Sony Electronics, Inc. Motorola Envoy is a registered trademark of Motorola Inc. pilot is a registered trademark of USRobotics, Inc. Zaurus is a registered trademark of Sharp. OmniGo is a registered trademark of Hewlett-Packard. WriteRight and The WriteRight Screen Enhancement are registered trademarks of The Concept Kitchen. All other products or companies are trademarks or registered trademarks of their respective owners.
CONTACT:
Kristine Smalley Austin of Digital Link, 408-295-7375, or [email protected],
or
K. Dale McAdams of The Concept Kitchen, 415-929-1002, or Info