Franklin To Develop PCMCIA Book Cards for Microsoft Windows CE Platform
LAS VEGAS — November 18, 1996 — Franklin Electronic Publishers today announced it will develop PCMCIA book cards for the Microsoft(R) Windows(R) CE operating system platform, extending its technology to the new wave of mobile computing devices. This announcement marks the first time the company will develop electronic books for a third-party platform.
"We are pleased to bring our expertise in electronic books to Windows CE, a new platform for handheld devices which we believe has great potential for success in the marketplace and the opportunity to build a significant installed base," said Morton E. David, Franklin's Chairman and CEO. "Our large library of electronic books has been selected to provide the best content for handheld platforms and we feel strongly that Windows CE will succeed where others have not."
Microsoft Windows CE is an open Windows operating system platform for a broad range of communications, entertainment and mobile computing devices. The standards-based Windows CE platform will make possible new categories of non-PC business and consumer devices that can communicate with each other, share information with Windows-based PCs, and connect to the Internet.
"We are excited about Franklin's electronic books being made available for Windows GE," said Jon Magil, director of marketing, consumer appliances group at Microsoft. "Franklin adds versatility to the Windows CE platform with instant access to vital reference information and its unique search and retrieval technology. Support from Franklin will add to the success of Windows CE and will allow handheld computing to expand to its full potential."
The PCMCIA book cards will contain Franklin's prime medical electronic books. The Medical Letter(R) "Handbook of Adverse Drug Interactions" (HADI) will be the first medical title that Franklin will develop for Windows CE. The Handbook, one of 20 medical titles Franklin produces for its handheld platforms, will be available for Windows CE in 1997. The well-respected Handbook of Adverse Drug Interactions is relied upon and widely used by physicians in every medical specialty, as well as medical educators, students, inters and residents. Franklin will also develop three medical titles from McGraw-Hill for Windows CE.
"We selected the Handbook of Adverse Drug Interactions as the first title for Windows CE because physicians will value this life-saving reference in a mobile computing device," said Toni Tracy, Franklin's President, Medical Books. "With Franklin's sophisticated search and retrieval technology and cross-referencing capability, physicians can instantly enter multiple drug names and immediately identify any adverse drug interactions."
Franklin Electronic Publishers, Inc. (NYSE: FEP) is the world's largest publisher of electronic books, including the popular BOOKMAN series. Franklin has sold more than 14 million dictionaries and bilingual dictionaries; medical and financial reference works; Bibles; encyclopedias; and entertainment, educational and tutorial publications. The books are sold in 45,000 retail outlets worldwide and in catalogs. Franklin's product line is featured on http.//www.franklin.com — the company's Internet Web site. Franklin is the exclusive producer of Rolodex(R) Electronics personal information management products. Franklin has sales and distribution subsidiaries in the United Kingdom, France, Germany, Canada, Australia, and Mexico.
Rolodex(R) is a trademark of Insilco Corporation (Nasdaq-NNM: INSL).
Microsoft and Windows are either registered trademarks of Microsoft Corp. (Nasdaq-NNM: MSFT) in the United States and/or other countries. The Medical Letter is a trademark of Medical Letter, Inc.
SOURCE: Franklin Electronic Publishers, Inc.
CONTACT:
Len Abbazia or Larry Teitelbaum or Franklin Electronic Publishers, 609-386-2500, or e-mail, [email protected]