Simple Technology Demonstrates Flash Storage Cards to Enhance the Performance of Today’s Digital Devices at PC Expo ’97
SANTA ANA, Calif. — June 4, 1997 — During PC Expo, Simple Technology is joining with leading manufacturers of digital cameras and handheld PCs to show users the enhanced productivity delivered by its new line of flash storage cards. Simple Technology is unique in that it manufactures and markets all of the popular flash card formats — ATA and Linear PC Card Flash, CompactFlash, Miniature Card, and Solid State Floppy Disk Card (SSFDC).
Discover how easy Simple Technology's CompactFlash Card is to use with the Kodak Digital Science DC120. Or, quickly add to the storage capacity of Casio's Cassiopeia handheld PC with Simple Technology's ATA Flash PC Card. Along with today's latest digital devices and Simple Technology's flash cards, show attendees will be able to witness new software packages such as Entertainment Pack for Windows CE and PhotoSuite from Microsoft and MGI, respectively.
Each day of the show Simple Technology will be giving away 20 MB ATA Flash PC Cards along with digital cameras from Ricoh and Canon, plus handheld PCs from Casio and NEC. Simple Technology will be located in the Microsoft Partners Pavilion, booth 222-14 within the Javits Convention Center, June 17 to 19, 1997.
Optimizing Customer Awareness
Flash storage cards are ideal for many different applications, ranging from cameras and palmtop computers to cellular telephones and audio voice recorders. With a complete understanding of all flash technologies, Simple Technology is positioned to develop comprehensive marketing programs for the channel as well as supply any card to support premier digital innovations.
Leveraging its extensive card product offering, Simple Technology has successfully introduced national promotional campaigns with digital camera manufacturers, Canon Ricoh, and Kodak, with channel participation from CDW (Computer Discount Warehouse), Creative Computer, IngramMicro and MobilePlanet.
The Only Complete Data Transfer Solution
A flash card, such as CompactFlash, is easily removed from a digital camera and inserted into a laptop or desktop using a PC Card adapter. The computer treats the card like any other drive and the user can instantly move photos to the hard disk. Place the flash card back into the camera and the camera is ready to take more photos. In the case of a CompactFlash card, the images on the card can be moved to any PC or other electronic system by inserting the card into a Type II PC Card adapter which can be inserted into a PC Card slot. The economical flash cards can be reused repeatedly for many years to take hundreds of thousands of pictures.
Simple Technology solves the interchange of data from a flash card to desktop PC with the SimpleStation, an internal PC Card adapter bay. In less than ten minutes, the SimpleStation can be mounted in a 3.5" or 5.25" drive bay and connected to an included plug n' play controller board via a ribbon cable. SimpleStation provides full support for all memory, storage and I/O PC Cards, and is Windows NT, Windows 95, Windows 3.1, MS-DOS and OS/2 Warp! compatible.
Founded in 1990, Simple Technology, Inc., is a worldwide technology leader in the memory module and PC Card marketplace. Simple Technology is ISO 9002 certified as part of a continuing global effort to assure customers the highest quality manufacturing standards and services. Products are tested for compatibility with over 2,400 systems covering desktop computers, notebooks, H/PCs, workstations, servers and printers. The company also offers a line of networking and modem PC Cards as well as a complete line of flash storage cards. Simple Technology markets its products through a worldwide network of distributors, major reseller chains, and retailers. The company is headquartered in Santa Ana, California, with sales and manufacturing facilities in Toronto, Canada, and East Kilbride, Scotland. Visit Simple Technology's web site at http://www.simpletech.com.
Simple Technology and the simple Technology logo are trademarks of Simple Technology, Inc. All other trademarks and product names are the property of their respective companies.
SOURCE: Simple Technology
CONTACT:
Jane Torre, PR Manager of Simple Technology, 714-476-1180 x 219, [email protected]