Hitachi Discusses Roadmap for Semiconductor Business; Company to Stress Personal Access and Home Entertainment Markets
SAN FRANCISCO — February 12, 1997 — Hitachi, Ltd. (NYSE HIT) today met with industry and financial analysts to discuss its semiconductor business and its technology roadmap, including the development of its SH family of 32-bit RISC processors in support of fast emerging personal access and multimedia entertainment markets. Products targeted at the outset include handheld PCs, cellular telephones, Internet TV, car navigation systems, 3-D games, DVD players and digital cameras.
According to Kosei Nomiya, General Manager of the Semiconductor & Integrated Circuit Division of Hitachi Ltd., growing demand for "nomadic" multimedia products requires improved price/performance and low power comsumption in a highly-capable class of processors. Hitachi's ability to provide such core technologies, as well as many end-user products in the personal access and home entertainment markets, will help the company drive computing and digital communications beyond the PC.
"We believe that development of these technologies geared toward nomadic multimedia application environments will add real value to existing information infrastructures, while empowering individuals and businesses with mobile, instantaneous and cost effective access to voice, data and video," said Nomiya.
Since debuting in 1992, the SuperH family of microprocessors has accumulated over a thousand design wins in personal and multimedia product applications. In the fall of 1996, the SuperH-3, a key component in such products as set-top boxes, was selected as one of the platforms for the Microsoft Windows CE operating system for handheld computers.
The next generation product in the SuperH family, the SuperH-4, is now under development and is slated for release this year.
Hitachi, Ltd., headquartered in Tokyo, Japan, is the world's leading global electronics company. The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment.
CONTACT:
Hitachi America, Ltd.
Ken Mizoguchi, 914/333-2902
[email protected]
or
Burson-Marsteller
Mike Fay, 212/614-4559
[email protected]