OAG FlightLine Travel Information Available on Sony’s Magic Link Communicator

The Original Press Release

OAG FlightLine Travel Information Available on Sony’s Magic Link Communicator

OAK BROOK, Ill. — November 13, 1995 — OAG Travel Services, a division of Reed Travel Group, announced that OAG FlightLine travel information is now available on Sony Electronic's Magic Link personal intelligent communicators, the Magic Link PIC-2000.

The Magic Link PIC-2000, an improved version of the Magic Cap operating system, broadens user access to a wide variety of online services and messaging systems, including OAG FlightLine, which is designed for the business traveler on the go. "Seasoned travelers are constantly faced with last minute schedule changes, flight delays or cancellations," noted Diane Breece, director, New Business at OAG. "OAG FlightLine offers them access to real-time flight and fare information, providing them with a higher level of intelligence that enables them to easily re-work their itinerary and get on their way."

Acting on the customer's behalf, OAG FlightLine selects more than 20 alternative itineraries in a single step. From a personal communicator, an intelligent software agent communicates with OAG, searches the OAG database and finds the best flight and fare options to meet the individual customer's personal perferences. Flight options are then presented in a simple, one-screen matrix format reducing the customer's booking decision to a single glance.

This entire process takes less than two minutes with OAG FlightLine. OAG estimates that it would take at least 20 minutes to retrieve the equivalent information using conventional travel service products.

Mel Trudeau, senior vice president Electronic Market Development for OAG notes, "Our relationship with Sony allows us to further broaden our reach and continue to provide an increasing number of business travelers with current travel information while on the road. We plan to expand the reach of travel information available on the Magic Cap platform in direct response to our customers needs. Features we expect to add in the near future include automatic flight status checking, and the ability to make reservations."

OAG FlighLine provides travelers instant access to unbiased flight information for all U.S. cities. FlighLine makes communciations seamless and hassle free to the customer. The customer doesn't need to know the network phone number, OAG FlightLine automatically handles all of the communications for them by acessing a toll free number available anywhere in the United States.

Reed Travel Group is comprised of OAG Travel Services, Reed Travel Publishing and Utell International. Reed Travel Group divisions offer a variety of printed and electronic products and services to meet the global needs of all travelers and travel planners, including tools for analysis, planning and reservation purposes. OAG schedule data is used by all of the computer reservations systems worldwide. Together they serve all the major travel-related markets including air transportation, rail, cruise, hotel, meeting, cargo and a variety of other sectors. Reed Travel Group products are sold in 34 countries.

CONTACT:
Peter Duckler or Pamela Flores, HLB Communications, Inc., 312-649-0371, for OAG