Simple Technology Announces Compatibility Approval With Windows CE for Mobile Computing Products

The Original Press Release

Simple Technology Announces Compatibility Approval With Windows CE for Mobile Computing Products

SANTA ANA, Calif. — February 5, 1997 — Continuing its technology leadership position in the memory module and PC Card marketplace, Simple Technology, Inc., today announced that its products have earned the Designed for Windows CE logo for compatibility approval with Microsoft's Windows CE operating system designed for mobile computer users.

The announcement means that Simple Technology's 33.6 Communicator data/fax modem, ATA Flash PC Cards, CompactFlash Cards and Miniature Flash Cards will plug 'n play with the new breed of Handheld PCs (H/PCs) and consumer electronics using Windows CE.

Windows CE is an open, scaleable Windows platform for a range of communications, entertainment and mobile computing devices that can communicate with each other, share information with Windows-based PCs, and connect to the Internet.

"We are pleased to work alongside companies such as Simple Technology, who are committed to supporting Windows CE by bringing to market products that offer innovative, compatible solutions for Windows CE applications," stated Jim Floyd, Product Manager, Handheld PC, Consumer Appliance Group at Microsoft.

"At Simple Technology, our products are designed to offer the maximum in functionality and compatibility," stated Keith T. Braesch, vice president of marketing, Simple Technology. "Our broad-line of Flash Cards are the ideal portable storage answer for this new category of Windows CE devices. These mobile products include H/PCs, digital information pagers and cellular smart phones. In addition, our award-winning PC Card modem offers the latest in voice capability, and can easily and quickly connect to the Internet."

Windows CE Compatible Portable Storage

Simple Technology's Flash Cards are available in a variety of densities and industry standards, including ATA PC Cards, CompactFlash and Miniature Cards. By offering the broadest line of Flash Cards available, Simple Technology is positioned to advise, educate and quickly supply the sales channel with the proper Flash Card for any application. For example, a 4MB (megabyte) CompactFlash Card is currently shipping at the suggested retail price (SRP) of $155.00*. CompactFlash Card PC Card Adapters are available at the SRP of $45.00*.

Windows CE Compatible Communication Modem

The 33.6 Communicator PC Card data/fax modem with Simplejack features the latest in voice and cellular capabilities. Included with this award-winning modem is the patented Simplejack connector that eliminates the need for interface cables. The 33.6 Communicator with Simplejack is currently available for the suggested retail price of $269.00*.

Founded in 1990, Simple Technology, Inc. is a worldwide leader in memory upgrades, portable storage and communication and network products. The company designs and manufactures over 1500 memory products for desktop computers, notebooks, H/PC, workstations, servers and printers. The company also offers a line of PC Card communication and portable storage products. Additional products include high capacity removable hard drives and a complete line of small form factor storage products such as Flash, CompactFlash, Miniature Card and SSFDC. The company is headquartered in Santa Ana, California, with sales and manufacturing facilities in Toronto, Canada and East Kilbride, Scotland. Visit Simple Technology's web site at http://www.simpletech.com.

* All suggested retail prices reflect Canadian dollars.

SOURCE: Simple Technology, Inc.

CONTACT:
Jane Torre, PR Manager of Simple Technology, Inc., 714-476-1180 x219, [email protected];
or
Carl Ruzycki, Director of Sales of Simple Technology Canada, 800-205-7866 or 905-238-3300