mobilis: a magazine for the new mobile lifestyle

Many people in the mobile computing industry feel that this technology is compelling and deserves a broader audience. The next step is to convince everyone else. Put another way, we need to find new ways of capturing people’s imagination.

Some technologies have already begun to attain this level and deserve close study. These devices include pagers and, slightly more recently, cellular telephones. We need to ask ourselves what sets these technologies apart from others? The answer comes in three parts:

1. These devices feature an appealing price structure to the consumer. People can easily identify both the tangible and intangible benefits of owning and using the device.
2. The emphasis of the product has shifted from the technology driving the device, to its practical use.
3. The purchasing decision revolves more in the realm of how the device contributes to the real, or often aspired, lifestyle of the owner.

Certainly, a good deal of the burden of taking us from here to there rests with the hardware, software, and service developers. However, a fair amount of this challenge belongs to the people explaining this exciting, new, and evolving mobile lifestyle. A new magazine has taken this challenge.

mobilis: the mobile lifestyle magazine is a new publication with the mission of lowering the barriers of bringing new and useful products into people’s lives. mobilis is not a technology magazine, though technology will certainly be explained in everyday language. Finally, mobilis is published by Volksware, Inc., the parent company of Pen-Based Computing.

In order to reach the largest possible international audience, mobilis is only available on the World Wide Web. This ensures that mobilis will receive 100 percent of the editorial and design effort, in addition to providing undivided attention to the goals of advertisers wishing to reach a massive, worldwide readership. First and foremost, mobilis represents the next great adventure in the upcoming mobile lifestyle. Check it out at:

http://www.volksware.com/mobilis